Media Strategy & Focus:

• Objective: Position Call of Duty: Black Ops 4 as the most immersive multiplayer shooter of the year, highlighting multiplayer, Zombies, and Blackout (Battle Royale).

• Target Audience:

  • Core Call of Duty fans (past players of Black Ops, Modern Warfare).

  • Battle Royale gamers (Fortnite, PUBG players) interested in realistic, fast-paced combat.

  • Competitive gaming & esports communities.

• Key Differentiator: First-ever Call of Duty game without a traditional campaign, shifting all focus to multiplayer and Battle Royale.

Media Plan & Execution:

• Platforms: YouTube, Twitch, Facebook/Instagram, Twitter, Snapchat, Google Display, Reddit.

• Budget Allocation:

  • 40% YouTube & Twitch Pre-Roll Ads: Gameplay footage targeted at FPS & BR audiences.

  • 30% Meta (FB/IG) Ads: Custom audiences + lookalike targeting of past CoD purchasers.

  • 15% Twitter & Reddit Ads: Engaging gaming discussions + memes to generate hype.

  • 15% Influencer Partnerships: Shroud, Dr Disrespect, Ninja streamed early access gameplay.

Creative & Messaging Approach:

• Tagline: “Forget What You Know”

• Dynamic gameplay cuts showcasing fast-paced multiplayer & Blackout mode.

• User-generated content (UGC) integration – fans’ best plays used in social ads.

• Snapchat AR Lens: Players could “drop in” from the sky like in Blackout mode.

Results:

• $500M in worldwide launch sales (first 3 days).

• Peak of 80 million hours watched on Twitch during launch week.

• Twitter campaign generated 1.2M+ engagements, making #BlackOps4 trend worldwide.

Media Strategy & Focus:

• Objective: Establish Destiny 2 as the next evolution of the franchise, emphasizing new story elements, refined gameplay, and an immersive shared-world shooter experience.

• Target Audience:

  • Existing Destiny players eager for a new chapter.

  • Fans of RPG & shooter hybrids (Borderlands, Halo).

  • PC gamers (first Destiny game available on PC).

• Key Differentiator: New cinematic storytelling & expanded multiplayer options.

Media Plan & Execution:

• Platforms: YouTube, Twitch, Facebook/Instagram, Twitter, Google Display, TikTok.

• Budget Allocation:

  • 45% YouTube & Twitch Sponsorships: Early gameplay reveals with high-impact trailer placements.

  • 25% Meta (FB/IG) Ads: Interest targeting for MMO & sci-fi gaming audiences.

  • 20% Google Search & Display: Pre-order incentives + dynamic remarketing.

  • 10% TikTok Ads: Short-form storytelling-based videos (space exploration theme).

Creative & Messaging Approach:

• Tagline: “Welcome to a World Without Light”

• Cinematic trailers focused on the story’s emotional depth.

• Highly targeted GIF & carousel ads highlighting new abilities & weapons.

• Interactive Twitter polls: Encouraged players to “choose their Guardian path.”

Results:

• Sold 1.92M units in first week.

• Generated 100M+ views on launch trailer across all platforms.

• 10X increase in engagement on Destiny’s Twitter account.

Media Strategy & Focus:

• Objective: Reintroduce Crash Bandicoot to both nostalgic gamers and new audiences by emphasizing remastered visuals, improved mechanics, and platforming fun.

• Target Audience:

  • Millennials who played the original on PS1.

  • Casual gamers interested in family-friendly platformers.

• Key Differentiator: First time Crash Bandicoot was available on PlayStation 4.

Media Plan & Execution:

• Platforms: Facebook/Instagram, YouTube, Google Display, TikTok, OOH.

• Budget Allocation:

  • 50% Meta (FB/IG) Ads: Video ad placements + nostalgic creatives.

  • 30% YouTube Ads: Retro “PlayStation 1 vs. Remaster” side-by-side videos.

  • 20% OOH Billboards & Retail Partnerships: LA, NYC, and London activations.

Creative & Messaging Approach:

• Tagline: “He’s Back. And Better Than Ever.”

• 90s-inspired creatives with VHS filter effects.

• Crash’s signature “WUMP” sound effect integrated into Snapchat filters.

• Custom PS4 controller skins giveaway through social contests.

Results:

• Sold 10M+ copies globally.

• #1 PlayStation Store pre-orders for 3 consecutive weeks.

• Increased social media following by 350%.

Media Strategy & Focus:

• Objective: Position CoD: WWII as a return to classic Call of Duty gameplay, focusing on historical authenticity, squad-based combat, and visceral warfare.

• Target Audience:

  • Longtime Call of Duty fans who preferred historical settings over futuristic ones.

  • Military history enthusiasts.

  • Casual gamers looking for easy-to-pick-up first-person shooters.

• Key Differentiator: First Call of Duty game in 10+ years set in World War II.

Media Plan & Execution:

• Platforms: YouTube, Twitch, Facebook, Google Display, Reddit.

• Budget Allocation:

  • 40% YouTube Ads: High-intensity war scenes, highlighting cinematic realism.

  • 30% Facebook/Instagram Video Ads: User retargeting based on past CoD purchases.

  • 15% Twitch Sponsorships: Streamer-exclusive early access events.

  • 15% Reddit AMA Campaigns: Developers hosted Q&As about historical accuracy.

Creative & Messaging Approach:

• Tagline: “This is War”

• Gritty, war documentary-style ads to reinforce realism.

• Custom “Brothers in Arms” pre-order bundle featuring WWII soldier stories.

Results:

• $500M+ in first-week sales.

• Topped digital game sales charts on PSN and Xbox Live.

• Twitter hashtag #BackToBoots trended #1 worldwide.

Media Strategy & Focus:

• Objective: Position Sekiro as a challenging, skill-based samurai action game, appealing to Soulsborne fans while introducing stealth mechanics.

• Target Audience:

  • Hardcore gamers who loved Dark Souls & Bloodborne.

  • Action-adventure enthusiasts looking for fresh gameplay.

• Key Differentiator: Unique stealth-based combat + resurrection mechanic.

Media Plan & Execution:

• Platforms: YouTube, Twitch, Twitter, Reddit, Google Display.

• Creative: Cinematic trailers + combat walkthroughs.

• Influencer marketing: Partnered with gaming YouTubers for strategy breakdowns.

Results:

• Sold 5M copies in first year.

• Became a top-streamed game on Twitch during launch week.

• Won Game of the Year at The Game Awards 2019.