Media Strategy & Focus:

• Goal: Drive e-commerce sales growth through a targeted digital-first performance marketing campaign.

• Audience: Competitive athletes, weekend warriors, and outdoor enthusiasts.

• Channels: Focused on paid search (Google & Bing), paid social (Meta, Instagram, TikTok), and programmatic display.

• Messaging: Highlighted natural ingredients, sustained energy, and athletic endorsements.

Media Plan & Execution:

• Developed a high-ROAS paid search strategy, prioritizing high-intent keywords such as "best energy gels" and "natural sports nutrition".

• Implemented dynamic product retargeting via Meta and Google Display Network to recapture lost customers.

• Expanded TikTok influencer partnerships featuring elite athletes showcasing Honey Stinger in training regimens.

• Used lookalike audience modeling based on e-commerce purchasers to scale efficiently.

Creative & Messaging Approach:

• Video ads showcasing real athletes using Honey Stinger pre, during, and post-workout.

• A/B tested testimonial-based creative vs. product-benefit-focused ads to determine optimal engagement.

• Developed interactive Instagram Stories ads featuring swipe-up CTAs to increase DTC conversions.

Results:

• 48% increase in e-commerce revenue YoY through direct paid media efforts.

• 6.2x ROAS achieved across Meta & Google Ads, exceeding initial projections.

• 30% increase in repeat purchases within 90 days due to strategic retargeting and subscription promotions.

Media Strategy & Focus:

• Leverage national partnerships with USA Cycling to promote a limited-edition Honey Stinger product.

• Drive urgency-based sales by positioning the product as a collector’s item for cycling enthusiasts.

• Activate audience retargeting from previous cycling-related Honey Stinger campaigns.

Media Plan & Execution:

• Geo-targeted digital ads focused on USA Cycling members and past event attendees.

• Programmatic display and paid search campaigns centered on limited-edition product keywords.

• Cross-promotion via USA Cycling’s social & email channels to amplify Honey Stinger’s reach.

Creative & Messaging Approach:

• Limited-edition branding focused on USA Cycling color scheme and athlete testimonials.

• High-energy Instagram Reels featuring national team members using the product.

• Urgency-driven copy: "Limited batch – only available while supplies last!"

Results:

• Sold out in 10 days, exceeding projected demand by 75%.

• Increased new customer acquisition by 42%, introducing first-time buyers to Honey Stinger.

• 9.1x ROAS on paid media spend, with 30% of buyers opting into Honey Stinger’s subscription service.

Media Strategy & Focus:

• Expand DTC sales while maintaining Amazon presence without cannibalization.

• Implement full-funnel paid media strategy to support both direct website and Amazon listings.

• Enhance audience segmentation to differentiate messaging between platforms.

Media Plan & Execution:

• Google Shopping & Amazon Sponsored Ads running concurrently with distinct messaging.

• Amazon DSP retargeting for non-converters, leading to higher repeat purchase rates.

• Used DTC-exclusive bundle offers promoted through social and influencer partnerships.

Creative & Messaging Approach:

• Amazon: "Top-rated energy chews – Now available with Prime shipping!"

• DTC: "Exclusive endurance packs – only available at HoneyStinger.com!"

• Video testimonials on paid social featuring marathon runners & triathletes.

Results:

• 23% increase in DTC sales while maintaining Amazon growth.

• 35% lower CPA on retargeting campaigns, improving ad efficiency.

• 80% higher AOV on DTC site compared to Amazon, showing successful differentiation strategy.

Media Strategy & Focus:

• Leverage seasonal demand for fall flavors to create buzz and urgency.

• Use social commerce tactics to drive impulse buys.

• Influencer amplification to introduce product to new audiences.

Media Plan & Execution:

• Facebook & Instagram shop ads with seamless checkout integration.

• Partnership with outdoor & fitness influencers to drive credibility.

• Google Display ads + email remarketing to retarget engaged users.

Creative & Messaging Approach:

• Cozy, fall-themed imagery with text overlays like “Fall’s Favorite Fuel”.

• Influencer unboxing videos featuring first taste tests.

• Scarcity-driven messaging: "Limited release – get yours before they’re gone!"

Results:

• Sold out within 14 days of launch.

• 21% increase in new customer acquisition, primarily driven by social commerce.

• 55% higher engagement rates on Instagram compared to standard product ads.

Media Strategy & Focus:

• Support retail expansion with omnichannel marketing approach.

• Geo-targeted digital ads to consumers in regions with new retail presence.

• Drive in-store traffic while maintaining strong e-commerce demand.

Media Plan & Execution:

• Retailer-specific paid social ads (REI vs. Whole Foods audiences).

• Google Local Inventory Ads showing in-stock availability.

• QR code campaign on Honey Stinger’s website leading to store locator.

Creative & Messaging Approach:

• REI: "Adventure starts with the right fuel – now available at your local REI!"

• Whole Foods: "Organic, clean energy – grab a box on your next grocery run!"

• Outdoor athlete-focused video ads showcasing Honey Stinger products in action.

Results:

• 20% increase in retail sell-through rates at REI & Whole Foods within 3 months.

• DTC sales held steady despite retail growth, avoiding cannibalization.

• 38% of in-store customers engaged with QR code activations, proving digital-to-retail engagement.