Media Strategy & Focus:

• Goal: Reposition Min & Mon as a premium, fashion-forward accessories brand, emphasizing its handcrafted, artistic, and playful aesthetic while driving direct-to-consumer (DTC) sales.

• Audience: Fashion-forward consumers, young professionals (ages 22-40), and luxury handbag and accessories shoppers who value unique, limited-edition designs.

• Channels: Meta (Facebook & Instagram), Google Search & Shopping, YouTube, Pinterest Ads, and Programmatic Display (via The Trade Desk).

• Messaging: Focused on the brand’s artistic craftsmanship, bold colors, and statement-making designs.

Media Plan & Execution:

• Pre-Launch Campaign (2 months before relaunch):

  • Developed email & SMS capture strategy to build anticipation and reward early subscribers.

  • Ran Pinterest and Instagram teaser ads featuring Min & Mon’s design process and artist collaborations.

• Launch Phase:

  • Meta Ads (Facebook & Instagram):

    • Carousel and video ads highlighting best-selling handbags and their unique artistic elements.

    • Dynamic product ads (DPAs) to retarget site visitors and cart abandoners.

  • Google Search & Shopping Ads:

    • Optimized for high-intent queries such as designer handbags, statement purses, and luxury accessories.

  • YouTube Pre-Roll Ads:

    • Featured behind-the-scenes content on Min & Mon’s artisan-led production process.

Creative & Messaging Approach:

• “Wearable Art for Every Mood.” tagline emphasizing playfulness and uniqueness.

• High-contrast, editorial-style visuals with stop-motion animation ads showcasing handbags in dynamic environments.

• Tested multiple color and pattern variations in A/B testing.

Results:

• $750K in first-month DTC sales, exceeding launch projections by 20%.

• 11.5x ROAS across paid channels.

• 18,000+ email subscribers pre-launch, driving strong conversion rates.

Media Strategy & Focus:

• Goal: Generate brand buzz and exclusivity by launching a limited-edition collection in partnership with New York-based independent artists.

• Audience: Art lovers, trendsetters, high-fashion enthusiasts, and collectors of limited-edition luxury accessories.

• Channels: TikTok, Instagram Reels, Facebook & Google Display, and Influencer Collaborations.

• Messaging: Focused on “Art You Can Carry”—a fusion of high fashion and creative expression.

Media Plan & Execution:

• Influencer Marketing & TikTok Strategy:

  • Partnered with 10 high-engagement fashion influencers to showcase the new designs.

  • Leveraged TikTok Spark Ads to amplify organic influencer content.

• Instagram & Facebook Ads:

  • High-impact carousel and video ads featuring the story behind the collection and the artists.

  • Retargeting campaigns for users who engaged with the launch content.

• Google Display & Retargeting:

  • Programmatic ads targeting art lovers and designer accessory buyers.

Creative & Messaging Approach:

• “One-of-a-Kind. Just Like You.” emphasizing exclusivity.

• Visually stunning, artist-designed graphics showcasing the handbags’ intricate details.

• Animated product spotlights and stop-motion ads featuring artists sketching their designs.

Results:

• Sold out in 3 weeks, generating $1.2M in revenue.

• 13.7x ROAS on paid social.

• Expanded audience reach by 40% through influencer-led content.

Media Strategy & Focus:

• Goal: Drive record-breaking e-commerce sales and increase AOV through exclusive holiday deals.

• Audience: Returning customers, luxury fashion shoppers, and holiday gift buyers.

• Channels: Facebook & Instagram Ads, Google Shopping, Display Retargeting, and Email Marketing.

• Messaging: Highlighted limited-time offers and VIP early access deals.

Media Plan & Execution:

• VIP Early Access Campaign:

  • Launched email & SMS marketing 2 weeks before Black Friday.

  • Exclusive offers for loyal customers and VIP members.

• Facebook & Instagram Ads:

  • Dynamic product ads showcasing top-selling bags.

  • Retargeting for cart abandoners and high-intent shoppers.

• Google Shopping & Search Ads:

  • Increased bids for high-intent search terms like luxury handbags on sale.

• Email & SMS Reminders:

  • Countdown emails and last-call SMS notifications.

Creative & Messaging Approach:

• “The Ultimate Holiday Gift – Min & Mon.”

• Fast-paced, high-energy video ads emphasizing the urgency of limited-time deals.

• Gift guide carousel ads showcasing different handbag styles for different personalities.

Results:

• $2.5M in revenue during BFCM weekend.

• 17.9x ROAS on paid social.

• 35% increase in first-time buyers.

Media Strategy & Focus:

• Goal: Maintain strong e-commerce momentum post-launch and increase repeat customer purchases.

• Audience: Past purchasers, email subscribers, and high-intent website visitors.

• Channels: Facebook & Instagram Retargeting, Google Display, and Email Automation.

• Messaging: Focused on brand storytelling and loyalty incentives.

Media Plan & Execution:

• Facebook & Instagram Retargeting:

  • Personalized DPAs (dynamic product ads) based on past browsing behavior.

• Google Display & Retargeting:

  • Programmatic ads targeting users who abandoned carts or visited product pages.

• Email Marketing Automation:

  • Triggered emails for cart abandoners, post-purchase upsells, and loyalty members.

Creative & Messaging Approach:

• “Your Perfect Statement Piece is Waiting.”

• Elegant product photography with a focus on craftsmanship and details.

• VIP Rewards program promotions to boost repeat purchases.

Results:

• 14.2x ROAS across retargeting campaigns.

• 18% increase in repeat purchases.

• 30% higher LTV (lifetime value) among loyalty program members.

Media Strategy & Focus:

• Goal: Drive in-store foot traffic to pop-up stores in NYC, LA, and Chicago while maintaining e-commerce sales growth.

• Audience: Urban fashion enthusiasts, luxury shoppers, and brand loyalists.

• Channels: Google Local Ads, Waze Ads, Instagram, and Eventbrite Marketing.

• Messaging: Focused on exclusive in-store experiences and limited-edition collections.

Media Plan & Execution:

• Google Local Ads & Waze Navigation Ads:

  • Geo-targeted ads directing customers to nearby pop-up locations.

• Instagram & Facebook Ads:

  • Featured exclusive event access and limited-time in-store offers.

• Eventbrite & Influencer Marketing:

  • Partnered with fashion influencers to host VIP in-store styling events.

Creative & Messaging Approach:

• “Meet Min & Mon – Up Close & Personal.”

• Vibrant, immersive event teaser videos showcasing the in-store experience.

• Limited-time pop-up product exclusives to drive urgency.

Results:

• 48% increase in foot traffic to pop-up events.

• 15.8x ROAS on local ad campaigns.

• Pop-up collections sold out within two weeks.