Media Strategy & Focus:

• Goal: Expand Rowing Blazers’ audience by merging preppy Americana fashion with NBA fan culture.

• Audience: NBA fans, streetwear enthusiasts, and heritage fashion consumers (ages 18-40).

• Channels: Google Search & Shopping, Meta Ads, TikTok, YouTube, Twitter Ads.

• Messaging: Focused on nostalgic basketball culture with premium craftsmanship.

Media Plan & Execution:

• Pre-Launch (4 weeks before drop):

  • Twitter Ads targeting NBA fan accounts & sports communities.

  • Meta carousel ads featuring vintage NBA imagery alongside modern Rowing Blazers apparel.

  • Collaborations with NBA influencers and players for organic visibility.

• Launch Phase:

  • YouTube Shorts featuring vintage NBA moments juxtaposed with Rowing Blazers designs.

  • Google Shopping Ads bidding on NBA fan gear keywords.

  • TikTok ads leveraging sports nostalgia content trends.

Creative & Messaging Approach:

• “Timeless Style Meets the Greatest Game.”

• Retro NBA color schemes and vintage typography.

• NBA players wearing Rowing Blazers apparel in campaign visuals.

Results:

• $3.5M in first-month sales.

• 9.8x ROAS on digital ads.

• Expanded Rowing Blazers’ audience into sportswear culture.

Media Strategy & Focus:

• Goal: Drive demand for the limited-edition Seiko 5 Sports Watch Collection by positioning it as a luxury streetwear accessory with deep-rooted heritage.

• Audience: Watch collectors, streetwear enthusiasts, and Rowing Blazers brand loyalists (ages 25-45).

• Channels: Google Search & Shopping, Meta (Facebook/Instagram), TikTok, Programmatic Display, and YouTube Ads.

• Messaging: Emphasized heritage craftsmanship with modern fashion appeal to attract both luxury buyers and hype-driven streetwear collectors.

Media Plan & Execution:

• Pre-Launch (6 weeks before drop):

  • Google Search conquesting campaigns targeting Rolex, Seiko, and Omega brand searches.

  • Email & SMS list-building campaign offering VIP early access.

  • Meta teaser ads featuring lifestyle shots of the watches with the tagline “Time, Reimagined.”

  • Seeding PR kits to top-tier fashion media outlets like Hypebeast, GQ, and Esquire.

• Launch Phase:

  • Google Shopping Ads targeting watch collectors searching for limited-edition Seiko models.

  • Instagram Story & Feed Ads featuring Rowing Blazers’ founder Jack Carlson explaining the design inspiration.

  • TikTok campaign showcasing close-up watch details to appeal to younger audiences interested in luxury accessories.

  • YouTube pre-roll ads on men’s fashion channels showcasing the collaboration.

Creative & Messaging Approach:

• “A Classic, Reimagined for the Modern Explorer.”

• Visually focused on the fusion of vintage watch elements with modern Rowing Blazers aesthetics.

• Lifestyle imagery with adventure-driven themes.

Results:

• Sold out within 30 minutes of launch.

• $2.8M in revenue generated from pre-orders alone.

• 15.2x ROAS across digital media.

Media Strategy & Focus:

• Goal: Establish Rowing Blazers as a gender-inclusive brand while maintaining its heritage identity.

• Audience: Fashion-conscious women (ages 21-45) who value classic tailoring with a modern edge.

• Channels: Google Search & Shopping, Meta, Pinterest, TikTok, YouTube Ads.

• Messaging: Focused on “Menswear for Women, Without the Borrowing.”

Media Plan & Execution:

• Pre-Launch (2 months before):

  • Pinterest Ads featuring outfit inspiration with blazers, rugby shirts, and accessories.

  • Email marketing campaign offering a VIP preview for top female customers.

  • Influencer partnerships with female creators known for menswear-inspired fashion.

• Launch Phase:

  • Google Shopping Ads targeting searches for tailored blazers and preppy fashion.

  • Meta Ads showcasing styled looks for work, casual wear, and special occasions.

  • YouTube pre-roll featuring interviews with female designers discussing the inspiration behind the line.

Creative & Messaging Approach:

• “Tailored for You, Inspired by History.”

• Clean, editorial photography to elevate perception.

• Close-up shots of fabrics and details to highlight craftsmanship.

Results:

• $4.1M in first-quarter sales.

• 12.3x ROAS on Meta Ads.

• Women’s line became a staple in the Rowing Blazers catalog.

Media Strategy & Focus:

• Goal: Appeal to both heritage fashion buyers and modern preppy consumers through the Rowing Blazers x Barbour collaboration.

• Audience: Luxury menswear buyers, British heritage fashion fans, outdoor lifestyle consumers.

• Channels: Google Search & Shopping, Meta, YouTube, Programmatic Display, Email Marketing.

• Messaging: “Timeless British Craftsmanship with an American Twist.”

Media Plan & Execution:

• Pre-Launch (5 weeks before drop):

  • Google conquesting campaigns targeting Barbour, Ralph Lauren, and Brooks Brothers shoppers.

  • Meta teaser ads with close-up shots of jackets, focusing on premium materials.

  • Email drip campaigns leading up to launch with exclusive behind-the-scenes content.

• Launch Phase:

  • Meta carousel ads showcasing styled looks for city and countryside wear.

  • YouTube campaign featuring interviews with Barbour and Rowing Blazers designers.

  • Google Shopping Ads targeting keywords like “best waxed jacket” and “luxury field coat.”

Creative & Messaging Approach:

• “Classic Meets Contemporary.”

• Outdoor lifestyle visuals (hunting, hiking, urban wear).

• Emphasized British heritage through color grading and tone.

Results:

• $3.9M in first-month sales.

• 16.5x ROAS on paid media.

• Strong international sales, particularly in the UK and Japan.

Media Strategy & Focus:

• Goal: Drive foot traffic to Rowing Blazers pop-up stores in NYC and LA while also generating online sales.

• Audience: Local streetwear fans, influencers, and preppy fashion shoppers.

• Channels: Google Local Ads, Meta, TikTok, Eventbrite, Waze Ads.

• Messaging: “Exclusive In-Person Shopping Experience – Limited Stock Available.”

Media Plan & Execution:

• Pre-Launch (3 weeks before):

  • Geo-targeted Instagram & Facebook ads.

  • Waze Ads directing traffic to store locations.

  • Eventbrite RSVP campaign for exclusive shopping sessions.

• Launch Phase:

  • Real-time Google Local Ads based on proximity to stores.

  • TikTok creators doing in-store vlogs.

  • Snapchat filters featuring Rowing Blazers designs.

Creative & Messaging Approach:

• “Only Here, Only Now.”

• FOMO-driven messaging and limited-time offers.

• Emphasized community and exclusivity.

Results:

• 95% sell-through of in-store inventory.

• $1.7M in online sales during pop-up period.

• Expanded Rowing Blazers’ retail footprint beyond e-commerce.