Media Strategy & Focus:

• Goal: Increase direct bookings for The Venetian and The Palazzo by positioning them as the premier luxury suite destinations in Las Vegas.

• Audience: High-net-worth travelers, international tourists (China, UK, UAE), and affluent business travelers.

• Channels: Paid search (Google, Bing), paid social (Facebook, Instagram, WeChat, Weibo), programmatic display, and native advertising.

• Messaging: Focused on suite luxury, personalized service, and exclusive promotions for direct bookings.

Media Plan & Execution:

• Google Search & Display Campaigns targeting luxury travelers searching for 5-star accommodations.

• Geo-fencing and retargeting for visitors of competing resorts (Wynn, Bellagio, Caesars).

• WeChat & Weibo ads targeted at high-spending Chinese tourists ahead of their Vegas trips.

• Luxury lifestyle influencer partnerships to showcase suite experiences via YouTube & Instagram.

• Native content placements on Conde Nast Traveler, Robb Report, and Forbes Travel Guide.

Creative & Messaging Approach:

• High-end photography and video content showcasing suites, amenities, and fine dining.

• "Indulge in the Ultimate Luxury – Your Exclusive Las Vegas Escape Awaits" messaging.

• Virtual room tours embedded in Instagram Stories ads for immersive engagement.

Results:

• 38% increase in direct hotel bookings, reducing reliance on OTAs.

• 9.2x ROAS across paid media channels.

• 23% increase in international VIP bookings, particularly from China and the UK.

Media Strategy & Focus:

• Goal: Drive corporate event bookings and hotel stays from conference attendees.

• Audience: Meeting planners, corporate executives, and trade show attendees.

• Channels: LinkedIn, Google Search, programmatic display, and email retargeting.

• Messaging: Highlighted state-of-the-art facilities, proximity to The Venetian, and ease of planning.

Media Plan & Execution:

• Targeted LinkedIn ads served to meeting planners and corporate decision-makers.

• Google Search campaigns targeting “Las Vegas conference venues” and “best corporate event spaces.”

• Geo-targeted display ads at competing convention centers in key markets like LA, SF, and NYC.

• ABM-style email campaigns with exclusive offers for trade show organizers.

Creative & Messaging Approach:

• “Host Your Next Conference at the Heart of Las Vegas” positioning.

• Dynamic LinkedIn carousel ads showcasing venue features.

• Video testimonials from past corporate clients embedded in social and email campaigns.

Results:

• 27% increase in corporate event bookings within one year.

• 14% increase in direct bookings from business travelers.

• LinkedIn ad engagement exceeded benchmarks by 42%.

Media Strategy & Focus:

• Goal: Increase restaurant reservations and walk-in traffic at high-end dining locations.

• Audience: Foodies, luxury travelers, high-spending casino guests.

• Channels: Instagram, Facebook, Google Local Search, and influencer partnerships.

• Messaging: Position The Venetian’s restaurants as bucket-list dining experiences in Las Vegas.

Media Plan & Execution:

• Google Local Search ads targeting users searching for “best restaurants in Las Vegas.”

• Influencer-hosted restaurant reviews on YouTube & Instagram (ex: @VegasFoodie, @EaterVegas).

• Geo-targeted Facebook & Instagram ads to tourists in Vegas looking for dining options.

• Partnership with OpenTable & Yelp Ads to drive direct reservations.

Creative & Messaging Approach:

• Mouth-watering close-up photography & slow-motion food videos.

• "A Culinary Journey Like No Other – Reserve Your Table Tonight!" call to action.

• Behind-the-scenes chef features showcasing signature dishes.

Results:

• 21% increase in online restaurant reservations.

• 31% increase in social engagement for dining-related content.

• Influencer-generated content led to a 45% increase in restaurant foot traffic.

Media Strategy & Focus:

• Goal: Drive dayclub, nightlife, and cabana bookings during peak summer months.

• Audience: Young professionals, bachelor/bachelorette parties, and social influencers.

• Channels: TikTok, Instagram, Google Discovery, and YouTube pre-roll.

• Messaging: Position The Venetian as the must-visit summer destination for luxury and entertainment.

Media Plan & Execution:

• Instagram & TikTok video ads showcasing cabana parties, DJ performances, and signature cocktails.

• YouTube pre-roll campaigns targeting viewers searching for “Las Vegas nightlife.”

• Google Discovery ads featuring dynamic summer package deals.

• Influencer-hosted VIP giveaways for free cabana experiences.

Creative & Messaging Approach:

• "The Ultimate Vegas Pool Party Awaits – Book Your Cabana Today!"

• Hyper-fast cuts of DJ sets, poolside drinks, and luxury cabanas.

• FOMO-driven messaging with limited-time offers.

Results:

• 24% increase in cabana & VIP table bookings YoY.

• 10.8x ROAS on paid media investment.

• 42% increase in organic social shares of event content.

Media Strategy & Focus:

• Goal: Increase holiday season travel bookings and entertainment attendance.

• Audience: Families, holiday travelers, high-income tourists.

• Channels: Meta, Google Search, programmatic display, and OTT (Hulu, Roku).

• Messaging: Position The Venetian as Las Vegas’ premier holiday destination.

Media Plan & Execution:

• OTT streaming ads on Hulu & Roku targeting holiday travelers.

• Facebook & Instagram carousel ads showcasing holiday-themed experiences.

• Google Search campaigns targeting “Las Vegas holiday vacations.”

• Influencer-hosted Christmas giveaway packages.

Creative & Messaging Approach:

• “Experience the Magic of the Holidays at The Venetian” theme.

• Cinematic holiday-themed video content highlighting décor, shows, and dining experiences.

• Personalized ad copy variations for family travelers vs. couples.

Results:

• 32% increase in holiday bookings compared to the previous year.

• 46% higher engagement rates on seasonal content.

• 9.5x ROAS on paid media investment.