Media Strategy & Focus:

• Launched the Retinol Eye Stick as a first-of-its-kind, easy-to-use retinol treatment targeting Gen Z and Millennial consumers.

• Positioned Peace Out Skincare as an innovator in the eye treatment space.

• Leveraged TikTok and Instagram influencers to drive virality and awareness.

• Integrated Sephora’s VIB early access program to drive exclusivity.

Media Plan & Execution:

• Platforms: Facebook, Instagram, TikTok, Google Search & Shopping, YouTube, and Programmatic Display.

• Budget Allocation:

  • 50% Paid Social (TikTok & Instagram) – Partnered with 40+ skincare influencers for UGC content.

  • 30% Search & Display (Google + YouTube) – Targeted searches for "retinol for under eyes" and "best eye cream for wrinkles."

  • 20% Retail Media (Sephora & Ulta Sponsored Ads) – Included Sephora app push notifications and Ulta email marketing.

Creative & Messaging Approach:

• Tagline: "Bye-bye, tired eyes. Hello, retinol magic!"

• TikTok videos highlighting the "One Swipe & Done" application.

• Side-by-side transformation visuals with before-and-after results.

• Instagram Reels with beauty editors emphasizing "gentle yet effective" benefits.

Results:

• Generated $3.5M in sales in the first 60 days, exceeding forecast by 28 percent.

• The #PeaceOutRetinolEyeStick hashtag reached 12M+ TikTok views within 30 days.

• Sephora-exclusive launch resulted in a 5X increase in product display page (PDP) click-through rates.

• Became one of the top three best-selling retinol eye products at Ulta in Q4 2022.

Media Strategy & Focus:

• Introduced a discreet, daytime version of Peace Out’s best-selling Acne Healing Dots as a Sephora-exclusive launch.

• Targeted acne-prone consumers aged 16-30 who needed a "wearable, invisible acne treatment."

• Focused on TikTok and YouTube Shorts for visibility and awareness campaigns.

Media Plan & Execution:

• Platforms: Instagram, TikTok, YouTube, Google Shopping, Retail Media (Sephora), and Influencer Partnerships.

• Budget Allocation:

  • 40% Influencer Partnerships – Partnered with 50+ micro-influencers to showcase real-time acne healing.

  • 30% Paid Social (Meta, TikTok, IG Reels) – Focused on fast, time-lapse before-and-after content.

  • 20% Sephora Retail Media – Sponsored placements in Sephora’s Skincare Bestseller email campaign.

  • 10% Search & Shopping Ads – Targeted "daytime acne patch" and competitor searches.

Creative & Messaging Approach:

• Tagline: "Heal, Conceal, Glow – All Day Long."

• TikTok Challenge: #AcneDayDots Transformation with 3M+ organic views.

• Six-second before-and-after split-screen Instagram Story ads.

• Sephora PDP Enhancements: Video testimonials and influencer UGC integration.

Results:

• Reached $1M in sales in the first 30 days, making it Sephora’s fastest-selling acne product launch of 2023.

• The #PeaceOutDayDots hashtag reached 15M+ TikTok views in two weeks.

• Acne Day Dots became a top five skincare bestseller on Sephora.com.

• Demand led to an expansion into Ulta six months later.

Media Strategy & Focus:

• Relaunched Peace Out’s direct-to-consumer (DTC) website with improved UX, personalization, and subscription model integration.

• Targeted Peace Out loyalists, new skincare shoppers, and Sephora/Ulta customers looking for exclusive perks and discounts.

• Focused on building customer loyalty through exclusive DTC-only bundles.

Media Plan & Execution:

• Platforms: Facebook, Instagram, TikTok, Google Shopping, Email/SMS, Affiliate Marketing.

• Budget Allocation:

  • 40% Paid Social Ads – Focused on exclusive bundles and limited-time offers.

  • 30% Google Search & Shopping – Targeted brand and non-branded acne/skincare terms.

  • 15% Email/SMS Marketing – Cart abandonment and subscription upsell campaigns.

  • 15% Influencer & Affiliate – Drove traffic via beauty blogs and TikTok creators.

Creative & Messaging Approach:

• Tagline: "Your Skin, Your Routine – Exclusive to PeaceOut.com."

• Instagram Reels comparing DTC vs. Retail pricing and savings.

• TikTok Live Shopping Events featuring bundle deals and discounts.

Results:

• Online sales increased by 50 percent year-over-year.

• Subscription program grew 300 percent in six months.

• Site conversion rate increased from 2.5 percent to 4.2 percent.

• Email marketing accounted for 25 percent of total DTC revenue.

Media Strategy & Focus:

• Maximized exposure during Sephora’s annual Beauty Insider (BI) Sale to drive higher order values.

• Targeted Sephora BI members with personalized promotions and early access perks.

Media Plan & Execution:

• Created VIP-only promotions for Sephora Rouge members.

• Used dynamic retargeting ads on Instagram and Facebook to encourage abandoned cart conversions.

• Launched paid search ads targeting “Sephora sale skincare must-haves.”

Creative & Messaging Approach:

• Tagline: "Stock up on your Peace Out favorites – now at exclusive BI prices."

• Carousel ads highlighting bestsellers with before-and-after results.

• Email marketing campaigns with tiered discounts based on loyalty status.

Results:

• Achieved a 35 percent increase in Beauty Insider member engagement.

• Generated $4.2M in sales over five days.

• Average order value (AOV) increased by 22 percent compared to previous years.

Media Strategy & Focus:

• Expanded Peace Out’s retail presence by launching its Clean Beauty campaign at Ulta.

• Leveraged Ulta’s digital platforms to introduce Peace Out’s acne and skincare line to a new audience.

Media Plan & Execution:

• Ran Sponsored Product Ads on Ulta’s website and app.

• Partnered with Ulta’s influencer program to create "New at Ulta" unboxing videos.

• Sent push notifications and personalized email campaigns to Ulta Beauty Rewards members.

Creative & Messaging Approach:

• Tagline: "Peace Out is now at Ulta – Clean Beauty that Works."

• TikTok influencer content featuring first impressions and skincare routines.

• Ulta-exclusive bundle promotions to drive first-time purchases.

Results:

• Peace Out became a top 10 Clean Beauty brand at Ulta within three months.

• Acquired 300,000 new email subscribers through Ulta’s digital promotions.

• Retail sales at Ulta exceeded forecasts by 40 percent in Q1.